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How To Package A Product

By 26th July 2022News

The question ‘How do I package my product?’ should be central to your company’s product marketing strategy. Far from being a commercial luxury, creating unique, original and reliable brand packaging for your products gets you ahead of the market, attracting new customers and building a lasting reputation.

Your product’s packaging communicates more to the customer than you might think. Beyond the crucial function of keeping your product in good condition, packaging can be used to appeal to your intended audience, deliver vital information regarding the use of the product, and communicate the values of your business.

Neglecting the potential that well-designed packaging holds for improving your customer experience and attracting new customers is a costly mistake for any business. While good packaging can’t make up for what’s inside the box, it can create a memorable impression on customers, which will keep them coming back.

Here are our tips for choosing the right packaging for your product.

Fix a packaging budget

When getting packaging for your product, the first thing to do is create a budget. When deciding a budget for your packaging, it’s essential to strike the right balance between saving on unnecessary costs and not cutting corners. You can have the best of both worlds by making the right decisions early on and reducing packaging costs at the right stage.

Assess your options concerning materials and sizes of boxes. Cheaper isn’t always better: investing in high-quality materials can save you money in the long run by reducing the risk of damage in transit and subsequent customer returns.

Similarly, if you’re searching for packaging solutions for different-sized products, you don’t want to try and fit them all into the same-sized shipping box. Paying more for packaging stock which reflects the variety of your products will save the risk of products being tossed around in ill-fitting boxes during transit, as well as reducing costs on environmentally damaging stuffing materials.

How do I package my product for shipping?

An essential aspect of packaging your product for shipping is choosing materials for packaging that will withstand potential damage to keep your product undamaged. The materials appropriate for your packaging entirely depend on your product. Popular choices of material for shipping packaging include:

Paperboard boxes

A cheap and reliable option for smaller retail products, paperboard is affordable and easy to customise with brand design. It is also easy to manipulate into different shapes and sizes, offering a measure of versatility that other materials can’t provide.

Corrugated cardboard boxes

Corrugated cardboard boxes are perfect for larger, more fragile products. Offering durability for products delivered directly to customers’ doors, corrugated cardboard is an excellent material for businesses whose products are liable to damage in transit.

 

How do I package my product for shipping; corrugated cardboard boxes are ideal for shipping products

Rigid Boxes

Rigid boxes are significantly more expensive than either paperboard or corrugated cardboard. However, they offer excellent protection for your products, giving you and your customers peace of mind that your products will arrive in mint condition. Rigid boxes are made of highly compressed paperboard built to withstand significant knocks, perfect for the packaging valuables like smartphones or glass products.

Poly Bags

A great option for products that don’t require lots of protection in shipping, poly bags are easily compressible plastic bags often used to package clothing. If your products are such that you don’t need to worry about them breaking in transit, poly bags are a cost-efficient option and eco-friendly versions are available.

 

How do I package my product for retail?

It’s best to think of your packaging as a marketing campaign. How can you use packaging to get your product noticed? Most shoppers have a short attention span when it comes to retail shopping, and a recent study shows that for 72% of people, packaging significantly influences their purchasing decisions.

By opting for customised branding, you can make your box stand out. Your design should reflect the audience you’re looking to connect with. Using customised packaging design will make a powerful impression and communicate to your customers exactly what your product is and why they need it.

How do I package my product for retail? Customised packaging with your branding will hep your retail packaging stand out.

Make an impression with sustainable packaging

Many packaging materials are fully biodegradable and recyclable, but certain popular packaging materials, particularly fillers and stuffing materials like bubble wrap, are not biodegradable. Frequently, however, you can find environmentally friendly alternatives.

As well as making a positive contribution towards sustainable practices in retail, choosing sustainable packaging options tells your customers that you care about doing business consciously and responsibly. This is another instance of how well-chosen packaging can give your customers insight into who you are as a company.

How to get packaging for your product today

Packaging is crucial for any company, but getting high-quality packaging at an affordable price doesn’t have to be complicated. To find out how to get packaging for your product, contact our expert team or visit our site to learn more about our range of services.

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